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Mother Dragon

About Mother Dragon

Jo Leggiero, Founder of Mother Dragon

Hello and thanks for visiting Mother Dragon. 

Let me tell you about myself and how Mother Dragon was born. I have a background in psychology and have worked in the Social Care field for the past 20 years in Australia, the UK and Ireland. I have always loved fashion and in 2015 I started my blog lovetomtom.com. The blog has been a great outlet for sharing my styling tips and for meeting like-minded people. I also share my love for makeup. Red lipstick is a must. I LOVE food. Let’s not forget coffee and travel. More recently, I have added the roller coaster that is parenthood to my interests.

You may think psychology and fashion are worlds apart. Yet, it is the mix of the two that has helped me understand the power of dressing. I have experimented with fashion. I did not always get it right. Still, I have been capable of using fashion to my advantage. It reflects my style, my mood, and my body. I assumed my knowledge and skills as a savvy consumer would continue during my pregnancy with my little lady. But, that was not my experience at all. Suddenly, my superpower was gone. My body was changing. The limited choice in maternity brands and clothes overwhelmed me. It felt like the first time you feel your baby kick. You think I would have learned my lesson on my next pregnancy. Yes, I was in a better position to understand the changes happening to my body. But my body was once again different. My mind hadn’t quite caught up.  

The limited choice of maternity brands and clothes affected my mind and body. This experience, together with my studies in personal styling led to the birth of Mother Dragon. One place presenting a curated collection of preloved maternity and breastfeeding clothing. It is a store that offers what’s already in the supply chain. This gives you choice, ease, and confidence as you dress during this phase in your life.  

While researching and developing this idea, I asked an amazing group of women for their ideas. Their brief was to focus on the woman. The baby gets enough attention. What came back was a sense of strength. There is nothing more fierce than a woman, a mother who likes what she is wearing and that is how Mother Dragon was born. 

Jo @MotherDragon 

 

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MotherDragon.ie on Instagram

MEMBERS you've got mail 📨
 Let's take a closer look at what staples mean in a  maternity wardrobe.

Want to become a member?.Get exclusive content and discounts on all your Mother Dragon orders? Add a Gold, Silver or Bronze Membership to your basket for immediate benefits. Jo xo

#motherdragronireland #members #youvegotmail #maternitywardrobe #pregnancyjourney #SustainableStyle #prelovedfashion
•
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MEMBERS you've got mail 📨 Let's take a closer look at what staples mean in a maternity wardrobe. Want to become a member?.Get exclusive content and discounts on all your Mother Dragon orders? Add a Gold, Silver or Bronze Membership to your basket for immediate benefits. Jo xo #motherdragronireland #members #youvegotmail #maternitywardrobe #pregnancyjourney #SustainableStyle #prelovedfashion
2 days ago
View on Instagram |
1/9
This beautiful duck egg floral JoJo Maman Bébé has been reduced and perfect for anyone looking for something to wear this summer ☀️🌿🐝

#motherdragronireland #irishsummer #maternitywardrobe #pregnancyoutfit #prelovedfashion #jojomamanbebe #slowfashion  #instafashıon #SustainableStyle
•
Follow
This beautiful duck egg floral JoJo Maman Bébé has been reduced and perfect for anyone looking for something to wear this summer ☀️🌿🐝 #motherdragronireland #irishsummer #maternitywardrobe #pregnancyoutfit #prelovedfashion #jojomamanbebe #slowfashion #instafashıon #SustainableStyle
5 days ago
View on Instagram |
2/9
Are you pregnant or breastfeeding? Going on holidays? I've got swimsuits for you!!! ☀️🏊🏼‍♀️🏖️
Head over to the shop to see the latest collection of maternity and breastfeeding swimwear.

#motherdragonireland #prelovedfashion #Summer #maternityfashion #jojomamanbebe  #decathlon #ASOS #boobdesign  #maternityfashion #maternityoutfits #swimwear #prelovedfashion #circulareconomy #personalstylist #motherhood
•
Follow
Are you pregnant or breastfeeding? Going on holidays? I've got swimsuits for you!!! ☀️🏊🏼‍♀️🏖️ Head over to the shop to see the latest collection of maternity and breastfeeding swimwear. #motherdragonireland #prelovedfashion #Summer #maternityfashion #jojomamanbebe #decathlon #ASOS #boobdesign #maternityfashion #maternityoutfits #swimwear #prelovedfashion #circulareconomy #personalstylist #motherhood
2 weeks ago
View on Instagram |
3/9
Want 10% OFF all your orders? 
Enjoy styling yourself during motherhood with Mother Dragon’s Bronze Membership.
With 6 months of benefits, you can shop sustainably with ease and confidence for your changing body while maintaining your personal style.

Your Bronze Membership includes:
6 months of benefits.
10% off all orders* (*excludes Mother Dragon Gift Cards).
24-hour early access to new stock.

Add a membership to your basket and enjoy the immediate benefits of hassle free, preloved shopping.

#motherdragronireland #fashionandmotherhood
#sustainablemum #sustainableshopping #motherhood #womensfashion #prelovedclothing #maternitystyle #pregnancyoutfits #breastfeedingclothes
•
Follow
Want 10% OFF all your orders? Enjoy styling yourself during motherhood with Mother Dragon’s Bronze Membership. With 6 months of benefits, you can shop sustainably with ease and confidence for your changing body while maintaining your personal style. Your Bronze Membership includes: 6 months of benefits. 10% off all orders* (*excludes Mother Dragon Gift Cards). 24-hour early access to new stock. Add a membership to your basket and enjoy the immediate benefits of hassle free, preloved shopping. #motherdragronireland #fashionandmotherhood #sustainablemum #sustainableshopping #motherhood #womensfashion #prelovedclothing #maternitystyle #pregnancyoutfits #breastfeedingclothes
2 weeks ago
View on Instagram |
4/9
Ever had an outfit throw off your entire day? 
I did last week thanks to a downpour of rain and a last minute costume change. 

Head over to Mother Dragon's blog to read about mood, style and why your clothes may not be the problem.

#motherdragronireland #fashionpsychology #personalstyle #outfitmood #styleideas #prelovedfashion #newontheblog #readallaboutit
•
Follow
Ever had an outfit throw off your entire day? I did last week thanks to a downpour of rain and a last minute costume change. Head over to Mother Dragon's blog to read about mood, style and why your clothes may not be the problem. #motherdragronireland #fashionpsychology #personalstyle #outfitmood #styleideas #prelovedfashion #newontheblog #readallaboutit
3 weeks ago
View on Instagram |
5/9
Check out my favourite pieces currently in the shop and I talk through what I did this week to manage my own personal wardrobe fatigue. 

#motherdragronireland #personalstylist #choosepreloved #stylishmamas #irishmums #secondhandfashion #favourites #artipoppe #seraphine #topshop #newlook #hm
•
Follow
Check out my favourite pieces currently in the shop and I talk through what I did this week to manage my own personal wardrobe fatigue. #motherdragronireland #personalstylist #choosepreloved #stylishmamas #irishmums #secondhandfashion #favourites #artipoppe #seraphine #topshop #newlook #hm
3 weeks ago
View on Instagram |
6/9
Go Go Go Dragons! 
This stunning Artippope Zeitgeist light grey leopard print carrier is ready to be reloved by another baby wearing family.
Happy shopping 🤰🏻♻️🤱🏻🐆

#motherdragronireland #artipoppe #babycarrier #leopardprint #prelovedshopping #circulareconomy #relovedfashion #sustainableliving
•
Follow
Go Go Go Dragons! This stunning Artippope Zeitgeist light grey leopard print carrier is ready to be reloved by another baby wearing family. Happy shopping 🤰🏻♻️🤱🏻🐆 #motherdragronireland #artipoppe #babycarrier #leopardprint #prelovedshopping #circulareconomy #relovedfashion #sustainableliving
4 weeks ago
View on Instagram |
7/9
Hands up if you owned this top during pregnancy? I know I did! 
Whether in pink or grey, it’s easily one of the most loved and requested staples in a maternity wardrobe. Is it the timeless fit with endless styling options?
Or maybe it’s because it doesn't have stripes. 😅

This Savida pink maternity/breastfeeding top is back in the shop and ready to be reloved by a another mama.

#motherdragronireland #prelovedclothing #maternitywardrobe #sustainablemum #irishmum #breastfeedingireland #pregnancylife
•
Follow
Hands up if you owned this top during pregnancy? I know I did! Whether in pink or grey, it’s easily one of the most loved and requested staples in a maternity wardrobe. Is it the timeless fit with endless styling options? Or maybe it’s because it doesn't have stripes. 😅 This Savida pink maternity/breastfeeding top is back in the shop and ready to be reloved by a another mama. #motherdragronireland #prelovedclothing #maternitywardrobe #sustainablemum #irishmum #breastfeedingireland #pregnancylife
4 weeks ago
View on Instagram |
8/9
I'm having a few days away Dragons but fear not, the shop remains open and members you've got early access to stock this week.
 Please note that orders placed between Saturday 14th - Wednesday 18th will be posted Thursday 19th June.

#motherdragronireland #littlebreak #familyholidays #deliverydates #choosepreloved #shopsecondhand #maternitywardrobe #pregnancy #pregnancyoutfits
•
Follow
I'm having a few days away Dragons but fear not, the shop remains open and members you've got early access to stock this week. Please note that orders placed between Saturday 14th - Wednesday 18th will be posted Thursday 19th June. #motherdragronireland #littlebreak #familyholidays #deliverydates #choosepreloved #shopsecondhand #maternitywardrobe #pregnancy #pregnancyoutfits
1 month ago
View on Instagram |
9/9
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