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Mother Dragon / Sustainability

What Running a Preloved Maternity Store Has Taught Me.

June 8, 2026

Running a preloved maternity clothing business, what do you think I spend the most amount of time on? Sourcing beautiful pieces? Styling mamas? Photographing new arrivals? Trying on clothes myself in the name of research? (A genuine occupational hazard.) They're all part of the job, of course. But the thing I probably spend more time doing than anything els[...]

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Motherhood

Do we talk to our kids too much?

May 19, 2026

Parenting comes with endless opinions, especially when it comes to how much we should or shouldn’t talk to our children. In this honest reflection, one mum shares why the everyday conversations, awkward chats, silly moments and all, reminded her that sometimes “talking too much” might not be such a bad thing after all.

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Fashion

The Met Gala & The Exhaustion Of Having A Take On Everything

May 8, 2026

https://www.instagram.com/reel/DXp8kZqkVSu/?igsh=MXRjcGt0am10azNvMw== Every year, I look forward to the Met Gala. Not because I’m especially invested in celebrity culture, but because I genuinely love fashion. I love the storytelling of it all. The craftsmanship. The references hidden inside silhouettes and fabrics. I love learning the theme each yea[...]

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Sustainability

Vision ireland Warehouse Tour

April 18, 2026

A visit to Vision Ireland’s warehouse reveals a system built on care, scale and constant movement. With 10,500 bags processed by hand, nothing is wasted, everything redirected. But beyond the efficiency and intention, one question lingers: how long can even the most thoughtful system keep up with the volume?

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Maternity Fashion

Try On Mother Dragon

April 15, 2026

With Nicola Glynn If you've ever wondered how Mother Dragon pieces look on a real, lived-in, growing body, this one's for you. I'm really excited to introduce Mother Dragon's latest model, Nicola Glynn. Nicola is a pregnancy and birth wellbeing specialist and the woman behind Mindful Birthing. She is currently pregnant with her third baby and, like Mo[...]

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Members

When Your Look Feels Off and Why It Might Just Be Your Hair.

November 8, 2025

Ever felt off, like your favourite outfits suddenly don’t feel right? Sometimes, it’s not the clothes — it’s your hair. I explore how hair, makeup, and wardrobe work together to express personal style, and why finding harmony between them can transform how you look and feel. To read this piece, please join Mother Dragon Members. You can p[...]

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Motherhood

I Hate Exercise

September 20, 2025

I hate exercise. But I’ve started walking, not for weight loss, not for stats, just because my body needs something. No plans, no pressure, no guilt. Some days I go. Some days I don’t. But I’m done chasing perfection. This is just me, moving. That’s all it needs to be.

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Members

Sneaker Fatigue & The Samba Mary Jane: Why I’m Waiting for Preloved

August 17, 2025

If you’re even mildly interested in fashion or sneakers, chances are you’ve seen the new Adidas Samba Mary Jane making waves. It’s a sleek reinterpretation of the classic Samba, feminine and sporty. Think classic three-stripes, gum sole, but with a Mary Jane-style velcro strap that gives it a fresh look. It’s a great shoe. But […][...]

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Maternity Fashion

Seraphine’s Collapse and Comeback: What It Means for the Secondhand Market

August 13, 2025

Seraphine made headlines recently with the announcement of its immediate cease of trading. For years, the brand positioned itself as the go-to for stylish, premium maternity wear, think tailored coats, wrap dresses, and polished breastfeeding tops. With a royal seal of approval, Serpahine was a repeat in Kate Middleton's maternity wardrobe and the brand was[...]

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Members

Maternity Wardrobe Staples That Actually Work for You

July 10, 2025

You’ve seen the lists, white tee, black pants, classic jeans, but are they really essentials if they don’t work for you? Especially in maternity wear. Staples should be comfortable, versatile, and true to your style. Here’s how to rethink the idea of “must-haves” and build a wardrobe that actually fits your life. To read this piece, ple[...]

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Hi, I’m Jo Leggiero
about me

Hi, I’m Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon. Thanks for visiting my store. Whether you are shopping for yourself (congratulations!) or someone else, I hope my curated collection of preloved maternity clothes gives you the opportunity to rewear and recycle a range of quality secondhand maternity clothes. Most importantly, I hope shopping at Mother Dragon gives confidence and comfort as you style yourself during your pregnancy. There is nothing more fierce than a woman who loves what she is wearing, and that should be no different when you are maternity fashion. Jo @ Mother Dragon

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Colour analysis is everywhere right now.
We're told certain colours make us glow, while others wash us out. And maybe that's true. 

But is colour analysis a genuinely useful tool that makes getting dressed easier? Or is it just another fashion rule that's complicating the way we get dressed?

Personally, I think understanding colour can be helpful. But I also think wearing a colour you love counts for a lot, even if it's not in your 'season'. 

So tell me, have you had your colours done? Which of these tops would you choose?

👇🏼 Trend or useful tool?

#motherdragonireland #colouranalysis
#personalstyle #prelovedfashion #wearwhatyoulove

Colour Analysis
•
Follow
Colour analysis is everywhere right now. We're told certain colours make us glow, while others wash us out. And maybe that's true. But is colour analysis a genuinely useful tool that makes getting dressed easier? Or is it just another fashion rule that's complicating the way we get dressed? Personally, I think understanding colour can be helpful. But I also think wearing a colour you love counts for a lot, even if it's not in your 'season'. So tell me, have you had your colours done? Which of these tops would you choose? 👇🏼 Trend or useful tool? #motherdragonireland #colouranalysis #personalstyle #prelovedfashion #wearwhatyoulove Colour Analysis
1 day ago
View on Instagram |
1/4
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them.

Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them.

Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them.

Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
•
Follow
Why are there so many skinny maternity jeans? For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop. Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing. Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them. Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
3 days ago
View on Instagram |
2/4
Exciting news 🎉

I'm looking for a new charity partner.

Mother Dragon exists because I know how difficult it can be to find clothes that fit your changing body, your style and your budget during pregnancy and postpartum. Every woman deserves to feel comfortable, confident and like herself during this stage of life.

That's why I'm looking to connect with a new organisation that supports women through pregnancy, postpartum and early motherhood.

You might be a social worker, midwife, doula, community worker, volunteer, family support worker, charity leader, or someone working directly with women and families. Or perhaps you know an organisation that would be a great fit.

If your work is centred on supporting women and your values align with Mother Dragon, I'd love to hear from you.

📩 Get in touch at hello@motherdragon.ie

Jo
•
Follow
Exciting news 🎉 I'm looking for a new charity partner. Mother Dragon exists because I know how difficult it can be to find clothes that fit your changing body, your style and your budget during pregnancy and postpartum. Every woman deserves to feel comfortable, confident and like herself during this stage of life. That's why I'm looking to connect with a new organisation that supports women through pregnancy, postpartum and early motherhood. You might be a social worker, midwife, doula, community worker, volunteer, family support worker, charity leader, or someone working directly with women and families. Or perhaps you know an organisation that would be a great fit. If your work is centred on supporting women and your values align with Mother Dragon, I'd love to hear from you. 📩 Get in touch at hello@motherdragon.ie Jo
7 days ago
View on Instagram |
3/4
Let's talk about why preloved makes sense. 

There are so many reasons people choose to shop preloved: sustainability, finding unique pieces, reducing waste, supporting circular fashion, and making more conscious purchasing decisions.

Today, I’m focusing on just one of those reasons: finances 💰.

Whether you're building a wardrobe, replacing essentials, or treating yourself to something special, every small saving adds up.

Shopping preloved doesn’t have to mean compromising on quality or style. It can simply mean getting more from your budget while giving great pieces a second life.

Do finances play a role in your decision to shop preloved?

#prelovedfashion #secondhandStyle #sustainablefashion #circularfashion #motherdragonireland
•
Follow
Let's talk about why preloved makes sense. There are so many reasons people choose to shop preloved: sustainability, finding unique pieces, reducing waste, supporting circular fashion, and making more conscious purchasing decisions. Today, I’m focusing on just one of those reasons: finances 💰. Whether you're building a wardrobe, replacing essentials, or treating yourself to something special, every small saving adds up. Shopping preloved doesn’t have to mean compromising on quality or style. It can simply mean getting more from your budget while giving great pieces a second life. Do finances play a role in your decision to shop preloved? #prelovedfashion #secondhandStyle #sustainablefashion #circularfashion #motherdragonireland
1 week ago
View on Instagram |
4/4
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Recent Posts

  • What Running a Preloved Maternity Store Has Taught Me.

    June 8, 2026
  • Do we talk to our kids too much?

    May 19, 2026
  • The Met Gala & The Exhaustion Of Having A Take On Everything

    May 8, 2026

MotherDragon.ie on Instagram

Colour analysis is everywhere right now.
We're told certain colours make us glow, while others wash us out. And maybe that's true. 

But is colour analysis a genuinely useful tool that makes getting dressed easier? Or is it just another fashion rule that's complicating the way we get dressed?

Personally, I think understanding colour can be helpful. But I also think wearing a colour you love counts for a lot, even if it's not in your 'season'. 

So tell me, have you had your colours done? Which of these tops would you choose?

👇🏼 Trend or useful tool?

#motherdragonireland #colouranalysis
#personalstyle #prelovedfashion #wearwhatyoulove

Colour Analysis
•
Follow
Colour analysis is everywhere right now. We're told certain colours make us glow, while others wash us out. And maybe that's true. But is colour analysis a genuinely useful tool that makes getting dressed easier? Or is it just another fashion rule that's complicating the way we get dressed? Personally, I think understanding colour can be helpful. But I also think wearing a colour you love counts for a lot, even if it's not in your 'season'. So tell me, have you had your colours done? Which of these tops would you choose? 👇🏼 Trend or useful tool? #motherdragonireland #colouranalysis #personalstyle #prelovedfashion #wearwhatyoulove Colour Analysis
1 day ago
View on Instagram |
1/9
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them.

Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them.

Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them.

Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
•
Follow
Why are there so many skinny maternity jeans? For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop. Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing. Maternity jeans are also one of the best items to buy preloved. The over-the-bump waistband makes them quite specific, and because they’re usually worn for a short period, many pairs are still in excellent condition with plenty of life in them. Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
3 days ago
View on Instagram |
2/9
Exciting news 🎉

I'm looking for a new charity partner.

Mother Dragon exists because I know how difficult it can be to find clothes that fit your changing body, your style and your budget during pregnancy and postpartum. Every woman deserves to feel comfortable, confident and like herself during this stage of life.

That's why I'm looking to connect with a new organisation that supports women through pregnancy, postpartum and early motherhood.

You might be a social worker, midwife, doula, community worker, volunteer, family support worker, charity leader, or someone working directly with women and families. Or perhaps you know an organisation that would be a great fit.

If your work is centred on supporting women and your values align with Mother Dragon, I'd love to hear from you.

📩 Get in touch at hello@motherdragon.ie

Jo
•
Follow
Exciting news 🎉 I'm looking for a new charity partner. Mother Dragon exists because I know how difficult it can be to find clothes that fit your changing body, your style and your budget during pregnancy and postpartum. Every woman deserves to feel comfortable, confident and like herself during this stage of life. That's why I'm looking to connect with a new organisation that supports women through pregnancy, postpartum and early motherhood. You might be a social worker, midwife, doula, community worker, volunteer, family support worker, charity leader, or someone working directly with women and families. Or perhaps you know an organisation that would be a great fit. If your work is centred on supporting women and your values align with Mother Dragon, I'd love to hear from you. 📩 Get in touch at hello@motherdragon.ie Jo
7 days ago
View on Instagram |
3/9
Let's talk about why preloved makes sense. 

There are so many reasons people choose to shop preloved: sustainability, finding unique pieces, reducing waste, supporting circular fashion, and making more conscious purchasing decisions.

Today, I’m focusing on just one of those reasons: finances 💰.

Whether you're building a wardrobe, replacing essentials, or treating yourself to something special, every small saving adds up.

Shopping preloved doesn’t have to mean compromising on quality or style. It can simply mean getting more from your budget while giving great pieces a second life.

Do finances play a role in your decision to shop preloved?

#prelovedfashion #secondhandStyle #sustainablefashion #circularfashion #motherdragonireland
•
Follow
Let's talk about why preloved makes sense. There are so many reasons people choose to shop preloved: sustainability, finding unique pieces, reducing waste, supporting circular fashion, and making more conscious purchasing decisions. Today, I’m focusing on just one of those reasons: finances 💰. Whether you're building a wardrobe, replacing essentials, or treating yourself to something special, every small saving adds up. Shopping preloved doesn’t have to mean compromising on quality or style. It can simply mean getting more from your budget while giving great pieces a second life. Do finances play a role in your decision to shop preloved? #prelovedfashion #secondhandStyle #sustainablefashion #circularfashion #motherdragonireland
1 week ago
View on Instagram |
4/9
In this week's blog post, I share where I spend most of my time running Mother Dragon and a few observations from working in the preloved space.
Not everyone will agree with them, but they've been hard to ignore.
Read it now 🫄🏼♻️🤱🏽
Jo xo

#prelovedmaternity
#consciousfashion 
#maternitystyle 
#sustainablefashion
•
Follow
In this week's blog post, I share where I spend most of my time running Mother Dragon and a few observations from working in the preloved space. Not everyone will agree with them, but they've been hard to ignore. Read it now 🫄🏼♻️🤱🏽 Jo xo #prelovedmaternity #consciousfashion #maternitystyle #sustainablefashion
1 week ago
View on Instagram |
5/9
JoJo Maman Bébé is coming in strong for this week's drop.

This beautiful soft cotton top with broderie anglaise sleeves can be easily worn with jeans, shorts, trousers and skirts. A great addition for your maternity wardrobe.

Available to shop now.

#motherdragonireland #maternitywardrobe #pregnancyfashion #irishmums #prelovedfashion
•
Follow
JoJo Maman Bébé is coming in strong for this week's drop. This beautiful soft cotton top with broderie anglaise sleeves can be easily worn with jeans, shorts, trousers and skirts. A great addition for your maternity wardrobe. Available to shop now. #motherdragonireland #maternitywardrobe #pregnancyfashion #irishmums #prelovedfashion
2 weeks ago
View on Instagram |
6/9
Straight from mama's mouth 🤰🏻

I asked this fabulous mama to tell me about her most-loved maternity piece and here's what had to say. And it's hitting the store tomorrow!
Can you guess what it is❓ 👀

#motherdragonireland #maternitywardrobe #pregnancyoutfit #irishmums #circularfashion
•
Follow
Straight from mama's mouth 🤰🏻 I asked this fabulous mama to tell me about her most-loved maternity piece and here's what had to say. And it's hitting the store tomorrow! Can you guess what it is❓ 👀 #motherdragonireland #maternitywardrobe #pregnancyoutfit #irishmums #circularfashion
2 weeks ago
View on Instagram |
7/9
Pregnancy and breastfeeding asks a lot of your clothes. Often function takes priority but it isn't everything.
Clothes need to be comfortable and practical. But they still need to be pieces you want to wear.
The best pieces quietly do both. They're the ones you reach for again and again without thinking about it.
The ones that make getting dressed a little easier. They don't pull, twist or distract. They just let you get on with your day. 

#motherdragonireland #maternityfashion #breastfeedingclothes #pregnancystyle  #irishmums
•
Follow
Pregnancy and breastfeeding asks a lot of your clothes. Often function takes priority but it isn't everything. Clothes need to be comfortable and practical. But they still need to be pieces you want to wear. The best pieces quietly do both. They're the ones you reach for again and again without thinking about it. The ones that make getting dressed a little easier. They don't pull, twist or distract. They just let you get on with your day. #motherdragonireland #maternityfashion #breastfeedingclothes #pregnancystyle #irishmums
2 weeks ago
View on Instagram |
8/9
Nobody needs 200 maternity pieces.

Most of us are trying to find something comfortable that matches our style, our mood, and the body we have right now

So keep it simple.

A small collection of preloved pieces, chosen carefully, described honestly and ready for new life.

That's what Mother Dragon is about.

#motherdragonireland #prelovedmaternity #pregnancywardrobe #irishmums #sustainablefashion
•
Follow
Nobody needs 200 maternity pieces. Most of us are trying to find something comfortable that matches our style, our mood, and the body we have right now So keep it simple. A small collection of preloved pieces, chosen carefully, described honestly and ready for new life. That's what Mother Dragon is about. #motherdragonireland #prelovedmaternity #pregnancywardrobe #irishmums #sustainablefashion
3 weeks ago
View on Instagram |
9/9
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