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Mother Dragon

Fashion

July Fun: Celebrate Mother Dragon’s Birthday Month with 20% Off Storewide!

July 12, 2024

How are you all Mamas? I hope you are keeping well.

As we head in to the summer, I am very much looking forward to the summer holidays but also a little stressed about how to manage school holidays, work and basically life!

If you’re not  at the school stage of parenthood, I’m sure you’re juggling something whether it is pregnancy, childcare, returning to work or teenagers.  I think there is always a juggle with parenting, regardless of age.

In all the holiday madness, July is a celebratory month for me. I get to celebrate my birthday and now, it’s Mother Dragon’s birthday month as well. I absolutely love birthdays and will be celebrating all month and I want you to join me.

For the month of July, you will have 20% off storewide! Use the code JULYFUN20 for 20% everything!.

Thank you for all your orders, messages, questions, likes and shares. It has been a fabulous year seeing Mother Dragon grow and there is so much more to come.

Jo

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Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon.

I'm an Australian/Italian and I've been calling Dublin home for the past fifteen years. I love fashion and the power it has to make you feel incredible. Give me lipstick, coffee, good food, time with my two little fire crackers, Lucille and Remy and time with my family and friends and you have me sorted. It has been such an incredible journey, like pregnancy, seeing Mother Dragon being born and I'm so glad you have come to visit.

Jo

@

Mother Dragon

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MotherDragon.ie on Instagram

I'm incredibly proud to share that Mother Dragon has won the @mumsandtots Best Sustainable Service/Product award for 2025 🎉

A huge thank you to everyone who voted and continues to support Mother Dragon. I love seeing sustainable shopping becoming the norm but more importantly, it is about women feeling good in their bodies and clothes, regardless of what stage of life we are in. And to do it all sustainably has always been the heart of Mother Dragon. 

Here's to celebrating motherhood with style and intention! 

Jo

#motherdragronireland #winner #mumsandtotsawards #bestsustainableservice #supportirishbusiness #shopsustainable #ilovepreloved #irishmammies #motherhood
•
Follow
I'm incredibly proud to share that Mother Dragon has won the @mumsandtots Best Sustainable Service/Product award for 2025 🎉 A huge thank you to everyone who voted and continues to support Mother Dragon. I love seeing sustainable shopping becoming the norm but more importantly, it is about women feeling good in their bodies and clothes, regardless of what stage of life we are in. And to do it all sustainably has always been the heart of Mother Dragon. Here's to celebrating motherhood with style and intention! Jo #motherdragronireland #winner #mumsandtotsawards #bestsustainableservice #supportirishbusiness #shopsustainable #ilovepreloved #irishmammies #motherhood
2 days ago
View on Instagram |
1/9
I hate exercise.

In my latest blog post, I'm writing about exercise and jealousy. 
I know Mother Dragon Members and Whatsapp peeps have been a part of this conversation already but I've decided to share this piece with the entire Mother Dragon community. 
I'd love to hear your thoughts.
Jo xo

#motherdragronireland #newblog #ihateexercise #motherhood #socialmedia #jealousy #honestconfession
•
Follow
I hate exercise. In my latest blog post, I'm writing about exercise and jealousy. I know Mother Dragon Members and Whatsapp peeps have been a part of this conversation already but I've decided to share this piece with the entire Mother Dragon community. I'd love to hear your thoughts. Jo xo #motherdragronireland #newblog #ihateexercise #motherhood #socialmedia #jealousy #honestconfession
2 weeks ago
View on Instagram |
2/9
Just dropped! 🐆
Say hello (again) to a fan favorite! This Seraphine dress is the only new piece dropping this week and she’s worth it.

Reimagined over the years in countless prints and shades (including maternity + nursing-friendly versions), it’s no surprise this one keeps coming back. Comfortable, stylish and one of Mother Dragon's best sellers.

#motherdragronireland #shopsustainable
#choosepreloved #seraphinematernity
#pregnantfashion #animalprint #maternitydress
•
Follow
Just dropped! 🐆 Say hello (again) to a fan favorite! This Seraphine dress is the only new piece dropping this week and she’s worth it. Reimagined over the years in countless prints and shades (including maternity + nursing-friendly versions), it’s no surprise this one keeps coming back. Comfortable, stylish and one of Mother Dragon's best sellers. #motherdragronireland #shopsustainable #choosepreloved #seraphinematernity #pregnantfashion #animalprint #maternitydress
2 weeks ago
View on Instagram |
3/9
I'm taking a tiny little break away from the studio. The shop is open (always!) so happy sustainable shopping. Orders will be posted Tuesday 16th September. 
Catch you on the flip side 🤪

#motherdragronireland #sustainablemum #choosepreloved #pregnantfashion #maternityoutfits #irishmammies #supportirishbusiness
•
Follow
I'm taking a tiny little break away from the studio. The shop is open (always!) so happy sustainable shopping. Orders will be posted Tuesday 16th September. Catch you on the flip side 🤪 #motherdragronireland #sustainablemum #choosepreloved #pregnantfashion #maternityoutfits #irishmammies #supportirishbusiness
3 weeks ago
View on Instagram |
4/9
Check out this beautiful soft and stretchy Isobella Oliver Poppy Top just added to the shop. 
Isabella Oliver can be €€€ so I'm always glad to have preloved pieces available to you. 
Available to shop now 🤰🏻♻️🤱🏼

#motherdragronireland #shopsustainable #maternityclothes #pregnancy #choosepreloved #stylishmamas #isabellaoliver #irishmammies
Check out this beautiful soft and stretchy Isobella Oliver Poppy Top just added to the shop. 
Isabella Oliver can be €€€ so I'm always glad to have preloved pieces available to you. 
Available to shop now 🤰🏻♻️🤱🏼

#motherdragronireland #shopsustainable #maternityclothes #pregnancy #choosepreloved #stylishmamas #isabellaoliver #irishmammies
Check out this beautiful soft and stretchy Isobella Oliver Poppy Top just added to the shop. 
Isabella Oliver can be €€€ so I'm always glad to have preloved pieces available to you. 
Available to shop now 🤰🏻♻️🤱🏼

#motherdragronireland #shopsustainable #maternityclothes #pregnancy #choosepreloved #stylishmamas #isabellaoliver #irishmammies
•
Follow
Check out this beautiful soft and stretchy Isobella Oliver Poppy Top just added to the shop. Isabella Oliver can be €€€ so I'm always glad to have preloved pieces available to you. Available to shop now 🤰🏻♻️🤱🏼 #motherdragronireland #shopsustainable #maternityclothes #pregnancy #choosepreloved #stylishmamas #isabellaoliver #irishmammies
3 weeks ago
View on Instagram |
5/9
That’s a wrap on the @motherdragon.ie x @lovelythingsbylaura 
pop-up 🎉

A huge thank you to Laura for sharing her beautiful space and to everyone who came to visit. I’m especially grateful to the online customers I finally got to meet in person and to the new faces who took the time to discover all the lovely things Laura has to offer.

From quality preloved pieces to conscious, sustainable shopping, this pop-up was a celebration of thoughtful choices and the power of local Irish businesses.

Thank you for supporting small, for choosing better, and for being part of something meaningful.

#motherdragronireland #lovelythingsbylaura #popupwrap #sustainablestyle #choosepreloved #irishbusiness #shoplocal #circularfashion
•
Follow
That’s a wrap on the @motherdragon.ie x @lovelythingsbylaura pop-up 🎉 A huge thank you to Laura for sharing her beautiful space and to everyone who came to visit. I’m especially grateful to the online customers I finally got to meet in person and to the new faces who took the time to discover all the lovely things Laura has to offer. From quality preloved pieces to conscious, sustainable shopping, this pop-up was a celebration of thoughtful choices and the power of local Irish businesses. Thank you for supporting small, for choosing better, and for being part of something meaningful. #motherdragronireland #lovelythingsbylaura #popupwrap #sustainablestyle #choosepreloved #irishbusiness #shoplocal #circularfashion
4 weeks ago
View on Instagram |
6/9
New stock is coming your way this weekend including these fabulous slim leg jeans from @hm.

Members don't forget to log in so your discounts are applied automatically. And if you want a discount (who wouldn't!), add a membership to your basket for instant savings! 

Happy sustainable shopping ♻️🤰🏻🤱🏼

#motherdragronireland #sustainableshopping #pregnancy #maternityclothes #maternityjeans  #hmmaternity #mumsofinstagram #shopandsave #choosepreloved
•
Follow
New stock is coming your way this weekend including these fabulous slim leg jeans from @hm. Members don't forget to log in so your discounts are applied automatically. And if you want a discount (who wouldn't!), add a membership to your basket for instant savings! Happy sustainable shopping ♻️🤰🏻🤱🏼 #motherdragronireland #sustainableshopping #pregnancy #maternityclothes #maternityjeans #hmmaternity #mumsofinstagram #shopandsave #choosepreloved
4 weeks ago
View on Instagram |
7/9
When jeans won't do. 
These Isabella Oliver stripe stretch style jeans are for those who want more than a pair of legging and something different to a traditional denim jean. 

These stylish trousers feature an under the bump waistband, cropped leg with a rolled hem, five pockets and a relaxed style leg.

Style with a white t-shirt and sandals for a nautical look or add a comfy knitted jumper and sneakers for a cosy finish. These striped stretch jean style jeans will give you endless options in your maternity wardrobe.

#motherdragonireland #choosepreloved #isabellaoliver #maternitywardrobe #pregancystyle #sustainableshopping
•
Follow
When jeans won't do. These Isabella Oliver stripe stretch style jeans are for those who want more than a pair of legging and something different to a traditional denim jean. These stylish trousers feature an under the bump waistband, cropped leg with a rolled hem, five pockets and a relaxed style leg. Style with a white t-shirt and sandals for a nautical look or add a comfy knitted jumper and sneakers for a cosy finish. These striped stretch jean style jeans will give you endless options in your maternity wardrobe. #motherdragonireland #choosepreloved #isabellaoliver #maternitywardrobe #pregancystyle #sustainableshopping
1 month ago
View on Instagram |
8/9
Come along for an afternoon of style and sustainability 🤰🏻♻️🤱🏼

I'll be at @lovelythingsbylaura to help you style your preloved finds, share tips and show you how to give secondhand pieces a fresh, new feel.

🌎: 31 Deansgrange Rd, Deansgrange, Blackrock, A94A3E7
🗓️ Saturday 30th August
🕑 2pm-4pm

@lovelythingsbylaura is full of fabulous finds so whether you are shopping for yourself, for a loved one or for a little one, you know you will be doing it sustainably. 

#motherdragonirekand #lovelythings #supportirishbusiness #circulareconomy #sustainableliving #stylishmama #prelovedfashion #breastfeedingclothes
•
Follow
Come along for an afternoon of style and sustainability 🤰🏻♻️🤱🏼 I'll be at @lovelythingsbylaura to help you style your preloved finds, share tips and show you how to give secondhand pieces a fresh, new feel. 🌎: 31 Deansgrange Rd, Deansgrange, Blackrock, A94A3E7 🗓️ Saturday 30th August 🕑 2pm-4pm @lovelythingsbylaura is full of fabulous finds so whether you are shopping for yourself, for a loved one or for a little one, you know you will be doing it sustainably. #motherdragonirekand #lovelythings #supportirishbusiness #circulareconomy #sustainableliving #stylishmama #prelovedfashion #breastfeedingclothes
1 month ago
View on Instagram |
9/9
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