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Mother Dragon

Fashion / Sustainability

Fashion Basics

May 3, 2024

Do they exist?

When you hear the phrase ‘fashion basics’ what comes to mind? What about ‘capsule wardrobe’ or better still ‘wardrobe essentials’. Are they fashion theories or marketing tools?

Considering I don’t have time for fashion rules, you can probably guess my position. When researching fashion basics, it was hard to find anything that wasn’t a consumer driven list of basics we ‘need’ or ‘essentials for the season’, The season or year for that matter seems irrelevant to the material produced in these articles. I’m not interested in trends but rather the history of how this concept came about and how we can navigate it in terms of sustainability and of course our personal wardrobes.

Let’s start with a very simple definition. Dictionary.com define a basic dress as ‘a simple, usually dark dress that may be worn with various accessories or in combination with other garments so that it is suitable for different occasions.’ Cornell University defines basics products as ‘a product bought/sold for years with few style changes’. Iowa State University as part of the Dress, Appearance, and Diversity in U.S Society course, state, ‘Fads and classics describe concepts, styles, or ideas that are different from fashion trends. Classics are items that have prolonged lives and do not necessarily go out of fashion.’. If the driving force behind basics is longevity both in style and function, why would we need to buy more each year?

I’m going to come back to my original question and now ask you to think about your personal style and wardrobe. Do you have items you consider basics based on your style, or the items themselves? I need freedom in clothing to express my personality and moods so a basic for me is a striped top. I wear stripes in various forms, in a variety of ways and on repeat, year after year after year. Some may argue that one’s personal style could be a plain white t-shirt which is often described as a ‘basic wardrobe item’ and I would say to those people, knock yourself out. But only if you feel fabulous and comfortable wearing white t-shits, not because you’ve been told you ‘need’ them in your wardrobe.

Join me on Sunday 5th May, 8:30pm, live on Instagram to explore this idea with a preloved maternity wardrobe. As always, I’d love to hear from and see you, so join the live, show us what you are wearing or ask any styling questions you may have.

See you Sunday.

Jo @motherdragon

TAGS:Fashion Trends
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Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon.

I'm an Australian/Italian and I've been calling Dublin home for the past fifteen years. I love fashion and the power it has to make you feel incredible. Give me lipstick, coffee, good food, time with my two little fire crackers, Lucille and Remy and time with my family and friends and you have me sorted. It has been such an incredible journey, like pregnancy, seeing Mother Dragon being born and I'm so glad you have come to visit.

Jo

@

Mother Dragon

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Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

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Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
Why are there so many skinny maternity jeans?

For years, the styling advice was simple: volume on the top, slim on the bottom. And what has more volume than a growing bump? So it makes sense that skinny maternity jeans became the default. 

But as trends change, maternity fashion is catching up. Now we're seeing more straight-leg, wide-leg, mom, barrel and relaxed styles appearing. In fact, they're often the first jeans to sell when they come into the shop.

Skinny jeans haven't disappeared and nor should they; they're just no longer the only option. And choice is always a good thing.

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Why do you think skinny maternity jeans dominated for so long? Was it the styling, the fit, or simply a lack of alternatives?
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That's why I'm looking to connect with a new organisation that supports women through pregnancy, postpartum and early motherhood.

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Exciting news 🎉 I'm looking for a new charity partner. Mother Dragon exists because I know how difficult it can be to find clothes that fit your changing body, your style and your budget during pregnancy and postpartum. Every woman deserves to feel comfortable, confident and like herself during this stage of life. That's why I'm looking to connect with a new organisation that supports women through pregnancy, postpartum and early motherhood. You might be a social worker, midwife, doula, community worker, volunteer, family support worker, charity leader, or someone working directly with women and families. Or perhaps you know an organisation that would be a great fit. If your work is centred on supporting women and your values align with Mother Dragon, I'd love to hear from you. 📩 Get in touch at hello@motherdragon.ie Jo
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Shopping preloved doesn’t have to mean compromising on quality or style. It can simply mean getting more from your budget while giving great pieces a second life.

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Let's talk about why preloved makes sense. There are so many reasons people choose to shop preloved: sustainability, finding unique pieces, reducing waste, supporting circular fashion, and making more conscious purchasing decisions. Today, I’m focusing on just one of those reasons: finances 💰. Whether you're building a wardrobe, replacing essentials, or treating yourself to something special, every small saving adds up. Shopping preloved doesn’t have to mean compromising on quality or style. It can simply mean getting more from your budget while giving great pieces a second life. Do finances play a role in your decision to shop preloved? #prelovedfashion #secondhandStyle #sustainablefashion #circularfashion #motherdragonireland
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In this week's blog post, I share where I spend most of my time running Mother Dragon and a few observations from working in the preloved space.
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Jo xo

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In this week's blog post, I share where I spend most of my time running Mother Dragon and a few observations from working in the preloved space. Not everyone will agree with them, but they've been hard to ignore. Read it now 🫄🏼♻️🤱🏽 Jo xo #prelovedmaternity #consciousfashion #maternitystyle #sustainablefashion
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