• Home
  • Shop
    • Gift Cards
    • Dresses and Jumpsuits
    • Coats
    • Jeans
    • Tops and Shirts
    • T-Shirts and Vests
    • Trousers and Leggings
    • Loungewear
    • Shorts and Skirts
    • Swimwear
    • Nightwear
  • Collections
    • New Arrivals
    • Favourites
    • €15 & under
  • Memberships
  • About
    • About Mother Dragon
    • Preloved Definitions
    • Shipping and Exchange
  • Contact Us
    • Blog
    • Contact Us
    • FAQ
0
Log in

Mother Dragon

Fashion / Sustainability

Fashion Basics

May 3, 2024

Do they exist?

When you hear the phrase ‘fashion basics’ what comes to mind? What about ‘capsule wardrobe’ or better still ‘wardrobe essentials’. Are they fashion theories or marketing tools?

Considering I don’t have time for fashion rules, you can probably guess my position. When researching fashion basics, it was hard to find anything that wasn’t a consumer driven list of basics we ‘need’ or ‘essentials for the season’, The season or year for that matter seems irrelevant to the material produced in these articles. I’m not interested in trends but rather the history of how this concept came about and how we can navigate it in terms of sustainability and of course our personal wardrobes.

Let’s start with a very simple definition. Dictionary.com define a basic dress as ‘a simple, usually dark dress that may be worn with various accessories or in combination with other garments so that it is suitable for different occasions.’ Cornell University defines basics products as ‘a product bought/sold for years with few style changes’. Iowa State University as part of the Dress, Appearance, and Diversity in U.S Society course, state, ‘Fads and classics describe concepts, styles, or ideas that are different from fashion trends. Classics are items that have prolonged lives and do not necessarily go out of fashion.’. If the driving force behind basics is longevity both in style and function, why would we need to buy more each year?

I’m going to come back to my original question and now ask you to think about your personal style and wardrobe. Do you have items you consider basics based on your style, or the items themselves? I need freedom in clothing to express my personality and moods so a basic for me is a striped top. I wear stripes in various forms, in a variety of ways and on repeat, year after year after year. Some may argue that one’s personal style could be a plain white t-shirt which is often described as a ‘basic wardrobe item’ and I would say to those people, knock yourself out. But only if you feel fabulous and comfortable wearing white t-shits, not because you’ve been told you ‘need’ them in your wardrobe.

Join me on Sunday 5th May, 8:30pm, live on Instagram to explore this idea with a preloved maternity wardrobe. As always, I’d love to hear from and see you, so join the live, show us what you are wearing or ask any styling questions you may have.

See you Sunday.

Jo @motherdragon

TAGS:Fashion Trends
Share
Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon.

I'm an Australian/Italian and I've been calling Dublin home for the past fifteen years. I love fashion and the power it has to make you feel incredible. Give me lipstick, coffee, good food, time with my two little fire crackers, Lucille and Remy and time with my family and friends and you have me sorted. It has been such an incredible journey, like pregnancy, seeing Mother Dragon being born and I'm so glad you have come to visit.

Jo

@

Mother Dragon

related posts

You May Also Like

Ready, steady, shop.

July 9, 2023

What are your measurements?

July 26, 2023

Are you a Conscious Consumer?

October 8, 2023

TopShop

October 16, 2023

MotherDragon.ie on Instagram

I have so many amazing pieces hitting the shop floor I don't know where to start 😆
Members don't forget you get first dibs. Make sure you log into your account so your discounts are applied automatically.
Want a discount? Grab a Mother Dragon Membership for instant savings on your preloved goodies.

#motherdrqgonireland #newstock #membersfirst #prelovedfashion #maternityinspo #pregnancyoutfit #shopsustainable #circularfashion #irishmum #supportirishbusiness
•
Follow
I have so many amazing pieces hitting the shop floor I don't know where to start 😆 Members don't forget you get first dibs. Make sure you log into your account so your discounts are applied automatically. Want a discount? Grab a Mother Dragon Membership for instant savings on your preloved goodies. #motherdrqgonireland #newstock #membersfirst #prelovedfashion #maternityinspo #pregnancyoutfit #shopsustainable #circularfashion #irishmum #supportirishbusiness
7 days ago
View on Instagram |
1/9
What a fabulous day yesterday celebrating the @mumsandtots Awards 2025. It was wonderful to meet so many strong and talented women in person. Often we know each other's stories online but to hear their stories in person was really amazing.
It was the perfect day of not having enough time to get ready, parenting, dressing up, celebrating, home to kiddies and dirty dishes and a quick trip to the studio to pack orders. The perfect day xo

#motherdragronireland #winner #bestsustainableproduct #mumsandtots #supportirishbusiness #choosepreloved #shopsustainable #motherhood #smallbusinessowner
•
Follow
What a fabulous day yesterday celebrating the @mumsandtots Awards 2025. It was wonderful to meet so many strong and talented women in person. Often we know each other's stories online but to hear their stories in person was really amazing. It was the perfect day of not having enough time to get ready, parenting, dressing up, celebrating, home to kiddies and dirty dishes and a quick trip to the studio to pack orders. The perfect day xo #motherdragronireland #winner #bestsustainableproduct #mumsandtots #supportirishbusiness #choosepreloved #shopsustainable #motherhood #smallbusinessowner
2 weeks ago
View on Instagram |
2/9
I love seeing brands that weren't built on sustainability find new life in the preloved world. This Adidas maternity hoodie is the perfect example. Classic style, comfortable and now sustainable! 
♻️
Size 8-10
Very Good Condition
€18
♻️
Available to shop now.
Want a discount? Become a Mother Dragon Member to get 10-15% off ALL your orders.

#motherdragronireland #newstock #adidas #choosepreloved #shopsecondhand #circularfashion #sustainableliving #ecomum #pregnancylifefashion #maternityclothes
•
Follow
I love seeing brands that weren't built on sustainability find new life in the preloved world. This Adidas maternity hoodie is the perfect example. Classic style, comfortable and now sustainable! ♻️ Size 8-10 Very Good Condition €18 ♻️ Available to shop now. Want a discount? Become a Mother Dragon Member to get 10-15% off ALL your orders. #motherdragronireland #newstock #adidas #choosepreloved #shopsecondhand #circularfashion #sustainableliving #ecomum #pregnancylifefashion #maternityclothes
2 weeks ago
View on Instagram |
3/9
It is National Breastfeeding Week and I want to show you easy ways to maximize your wardrobe while you feed and nurture your babies. 

#motherdragronireland #nationalbreastfeedingweek #breastfeedingwardrobe #sustainablemums #choosepreloved #shopsecondhand
•
Follow
It is National Breastfeeding Week and I want to show you easy ways to maximize your wardrobe while you feed and nurture your babies. #motherdragronireland #nationalbreastfeedingweek #breastfeedingwardrobe #sustainablemums #choosepreloved #shopsecondhand
2 weeks ago
View on Instagram |
4/9
It’s National Breastfeeding Week! For me, clothing was such a big part of my breastfeeding journey, finding pieces that were both functional and made me feel like myself. I’m especially proud to have  preloved breastfeeding-friendly clothing in the shop that can help positively contribute to your breastfeeding journey.

Before I share some of my favourite pieces, I’d love to hear from you. What have been your biggest wardrobe wins, challenges, or must-haves while breastfeeding?

Drop a comment below and mamas, don’t forget to take all the photos with your little ones!

#motherdragonireland #nationalbreastfeedingweek #breastfeedingwardrobe #breastfeedingclothes #shoppreloved
•
Follow
It’s National Breastfeeding Week! For me, clothing was such a big part of my breastfeeding journey, finding pieces that were both functional and made me feel like myself. I’m especially proud to have preloved breastfeeding-friendly clothing in the shop that can help positively contribute to your breastfeeding journey. Before I share some of my favourite pieces, I’d love to hear from you. What have been your biggest wardrobe wins, challenges, or must-haves while breastfeeding? Drop a comment below and mamas, don’t forget to take all the photos with your little ones! #motherdragonireland #nationalbreastfeedingweek #breastfeedingwardrobe #breastfeedingclothes #shoppreloved
3 weeks ago
View on Instagram |
5/9
I'm so thrilled to be joining @relayevents for their next Dublin event.

Saturday 18th October
10am - 2pm
46 Bloomfield Avenue, Portobello, Dublin.

I'll have lots of amazing preloved maternity and breastfeeding pieces, as well as some preloved clothes from my personal wardrobe! 

Come along for a great day of preloved shopping and sweet treats from @mysweetcoco.ie which I'm very much looking forward to! 😆

Tickets via eventbrite and free! 

#motherdragonireland #maternityfashion #pregnancyoutfits #savethedate #relayevent #whatsonindublin #shopsustainable #ilovepreloved
•
Follow
I'm so thrilled to be joining @relayevents for their next Dublin event. Saturday 18th October 10am - 2pm 46 Bloomfield Avenue, Portobello, Dublin. I'll have lots of amazing preloved maternity and breastfeeding pieces, as well as some preloved clothes from my personal wardrobe! Come along for a great day of preloved shopping and sweet treats from @mysweetcoco.ie which I'm very much looking forward to! 😆 Tickets via eventbrite and free! #motherdragonireland #maternityfashion #pregnancyoutfits #savethedate #relayevent #whatsonindublin #shopsustainable #ilovepreloved
3 weeks ago
View on Instagram |
6/9
I'm incredibly proud to share that Mother Dragon has won the @mumsandtots Best Sustainable Service/Product award for 2025 🎉

A huge thank you to everyone who voted and continues to support Mother Dragon. I love seeing sustainable shopping becoming the norm but more importantly, it is about women feeling good in their bodies and clothes, regardless of what stage of life we are in. And to do it all sustainably has always been the heart of Mother Dragon. 

Here's to celebrating motherhood with style and intention! 

Jo

#motherdragronireland #winner #mumsandtotsawards #bestsustainableservice #supportirishbusiness #shopsustainable #ilovepreloved #irishmammies #motherhood
•
Follow
I'm incredibly proud to share that Mother Dragon has won the @mumsandtots Best Sustainable Service/Product award for 2025 🎉 A huge thank you to everyone who voted and continues to support Mother Dragon. I love seeing sustainable shopping becoming the norm but more importantly, it is about women feeling good in their bodies and clothes, regardless of what stage of life we are in. And to do it all sustainably has always been the heart of Mother Dragon. Here's to celebrating motherhood with style and intention! Jo #motherdragronireland #winner #mumsandtotsawards #bestsustainableservice #supportirishbusiness #shopsustainable #ilovepreloved #irishmammies #motherhood
3 weeks ago
View on Instagram |
7/9
I hate exercise.

In my latest blog post, I'm writing about exercise and jealousy. 
I know Mother Dragon Members and Whatsapp peeps have been a part of this conversation already but I've decided to share this piece with the entire Mother Dragon community. 
I'd love to hear your thoughts.
Jo xo

#motherdragronireland #newblog #ihateexercise #motherhood #socialmedia #jealousy #honestconfession
•
Follow
I hate exercise. In my latest blog post, I'm writing about exercise and jealousy. I know Mother Dragon Members and Whatsapp peeps have been a part of this conversation already but I've decided to share this piece with the entire Mother Dragon community. I'd love to hear your thoughts. Jo xo #motherdragronireland #newblog #ihateexercise #motherhood #socialmedia #jealousy #honestconfession
1 month ago
View on Instagram |
8/9
Just dropped! 🐆
Say hello (again) to a fan favorite! This Seraphine dress is the only new piece dropping this week and she’s worth it.

Reimagined over the years in countless prints and shades (including maternity + nursing-friendly versions), it’s no surprise this one keeps coming back. Comfortable, stylish and one of Mother Dragon's best sellers.

#motherdragronireland #shopsustainable
#choosepreloved #seraphinematernity
#pregnantfashion #animalprint #maternitydress
•
Follow
Just dropped! 🐆 Say hello (again) to a fan favorite! This Seraphine dress is the only new piece dropping this week and she’s worth it. Reimagined over the years in countless prints and shades (including maternity + nursing-friendly versions), it’s no surprise this one keeps coming back. Comfortable, stylish and one of Mother Dragon's best sellers. #motherdragronireland #shopsustainable #choosepreloved #seraphinematernity #pregnantfashion #animalprint #maternitydress
1 month ago
View on Instagram |
9/9
  • Home
  • About Mother Dragon
  • Shipping and Exchange
  • FAQ
  • Privacy Policy
  • Terms and Conditions

Ⓒ Mother Dragon 2023 - 2025 Site Powered by Pix & Hue.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.