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Mother Dragon

News

Mother Dragon News

April 10, 2024

Hello. I hope you are all keeping well. I want to update you on what’s been happening for Mother Dragon the past few months as there are some really exciting things cooking.

Winner!

The first bit of new I want to share is that Mother Dragon won an award! I was thrilled to get the news that Mother Dragon won Best Maternity Clothing Provider in the EU Business News Irish Enterprise Awards 2024. It is so great to see Mother Dragon recognised and I can’t thank you enough for the support and kind wishes.

Sell/Donate to Mother Dragon

Thank you to everyone who has been in touch wanting to support Mother Dragon by either selling or donating your clothes. It highlights just how many clothes are already in the supply chain. For the time being, I won’t be taking on any new stock and I will let you know via Mother Dragon’s social media channels and updates here on the website as to when I’m back open for stock. Until then, be sure to familiarise yourself with Mother Dragon’s Preloved Definitions as these are used in the sell/donate process..

I have been blown away by the generosity of those wanting to donate their clothes to Mother Dragon. As a way to pay your kindness forward, when clothes are donated, Mother Dragon makes a donation to a charity of your choice. Earlier this year, I ran a flash sale on Instagram with €2 from every sale going to UNICEF’s Gaza appeal. Between the flash sale, some of you adding to Mother Dragon’s €2 donation and other donations of preloved maternity and breastfeeding clothes, €100 has been sent to Unicef’s Gaza appeal. It feels like a small gesture in comparison to what is going on in the world but an important gesture to make, so thank you.

If you follow Mother Dragon on social media you may have heard me speak about Mother Dragon’s Social Responsibility. This is something that will focus on donations to the store as well as Mother Dragon’s contribution to the community. I’m hoping to develop some key partnerships with services that support women so stayed tuned!

Pop-Up

Unfortunately I am not making an announcement about Mother Dragon’s first pop-up, not yet anyway, but it is in the works. The Baby Market in Dublin was a huge success and I appreciate every message I get asking ‘when can I come and visit a Mother Dragon store?’ I am currently exploring a number of pop-up locations so until then, remember Mother Dragon is open online seven days a week and you may see me at various markets throughout the year.

Mamas

Finally, and possibly the most important thing to discuss is you! If you are pregnant how are you feeling? Tell me when are you due and more importantly what are you wearing?

Jo @motherdragon.

TAGS:Irish Enterprise Awards 2024MamaSell/Donate
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Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon.

I'm an Australian/Italian and I've been calling Dublin home for the past fifteen years. I love fashion and the power it has to make you feel incredible. Give me lipstick, coffee, good food, time with my two little fire crackers, Lucille and Remy and time with my family and friends and you have me sorted. It has been such an incredible journey, like pregnancy, seeing Mother Dragon being born and I'm so glad you have come to visit.

Jo

@

Mother Dragon

MotherDragon.ie on Instagram

If you missed last night's drop here's a glimpse. I've saved the full video in a BRA highlight above. There are a few pieces left so DM with the details of what you're interested in. 
Don't forget all bras are €15 each which is a steal considering some of the brands are €€€.

#motherdragronireland #choosepreloved #maternitywardrobe #shopsecondhand #sustainablemum #fashionandmotherhood #pregnancy #stylishmama #breastfeedingireland #breastfeedingbra #supportlocalbusinesses
•
Follow
If you missed last night's drop here's a glimpse. I've saved the full video in a BRA highlight above. There are a few pieces left so DM with the details of what you're interested in. Don't forget all bras are €15 each which is a steal considering some of the brands are €€€. #motherdragronireland #choosepreloved #maternitywardrobe #shopsecondhand #sustainablemum #fashionandmotherhood #pregnancy #stylishmama #breastfeedingireland #breastfeedingbra #supportlocalbusinesses
3 days ago
View on Instagram |
1/9
I have heard so many of you talk about how your breast size changes during pregnancy and postpartum. Trying to find the right bra can be just as difficult as finding the perfect pair of jeans so let me help you. I'm kicking off this year's first drop with maternity and breastfeeding bras. No need to be uncomfortable or spend a fortune.

 Join me 👇🏻

🗓️ Thursday 22nd Jan 2026
🕣 8:30pm
📍Instagram Stories 

Spread the word. First comes first served.

Jo 

#motherdragronireland #choosepreloved #maternitybra #breastfeedingbra #lookafteryourbody #sustainableliving #irishmammies #supportlocalbusinesses
•
Follow
I have heard so many of you talk about how your breast size changes during pregnancy and postpartum. Trying to find the right bra can be just as difficult as finding the perfect pair of jeans so let me help you. I'm kicking off this year's first drop with maternity and breastfeeding bras. No need to be uncomfortable or spend a fortune. Join me 👇🏻 🗓️ Thursday 22nd Jan 2026 🕣 8:30pm 📍Instagram Stories Spread the word. First comes first served. Jo #motherdragronireland #choosepreloved #maternitybra #breastfeedingbra #lookafteryourbody #sustainableliving #irishmammies #supportlocalbusinesses
6 days ago
View on Instagram |
2/9
Thanks to everyone who has been in touch over the Christmas period, spent gift cards, bought for yourselves or others. Orders will go out 12th Jan. I will definitely have my thermals on when I head back to the studio ❄️🥶

#motherdragonireland #maternitywardrobe #pregnantfashion #prelovedclothing #sustainableshopping #supportirishbusiness
•
Follow
Thanks to everyone who has been in touch over the Christmas period, spent gift cards, bought for yourselves or others. Orders will go out 12th Jan. I will definitely have my thermals on when I head back to the studio ❄️🥶 #motherdragonireland #maternitywardrobe #pregnantfashion #prelovedclothing #sustainableshopping #supportirishbusiness
3 weeks ago
View on Instagram |
3/9
LOVE LOVE LOVE.

Thanks for all the support.

Jo xo
•
Follow
LOVE LOVE LOVE. Thanks for all the support. Jo xo
4 weeks ago
View on Instagram |
4/9
What have you got your eye on at the moment mamas? Have you seen this Seraphine oversized boxy style knit?
It features a thick navy and white stripe with a dash of red on the hem and cuff. The long sleeves and side poppers allow for easy breastfeeding access. Whether you style it with leggings, a relaxed pair of jeans or throw it on over a dress, it screams comfort and will last through all stages of motherhood.

#motherdragonireland #whatareyouwearingtoday #pregnancylife #maternitystyleinspiration #buypreloved #shopsecondhand #circularfashion #supportLocal
•
Follow
What have you got your eye on at the moment mamas? Have you seen this Seraphine oversized boxy style knit? It features a thick navy and white stripe with a dash of red on the hem and cuff. The long sleeves and side poppers allow for easy breastfeeding access. Whether you style it with leggings, a relaxed pair of jeans or throw it on over a dress, it screams comfort and will last through all stages of motherhood. #motherdragonireland #whatareyouwearingtoday #pregnancylife #maternitystyleinspiration #buypreloved #shopsecondhand #circularfashion #supportLocal
1 month ago
View on Instagram |
5/9
Christmas looks a little different for me this year, Melbourne, sunshine and time with my family. 
I know this season can be complex for some, so however you spend it, I hope it brings you peace, rest and good health. Jo xo

#motherdragonireland #christmasinoz
•
Follow
Christmas looks a little different for me this year, Melbourne, sunshine and time with my family. I know this season can be complex for some, so however you spend it, I hope it brings you peace, rest and good health. Jo xo #motherdragonireland #christmasinoz
1 month ago
View on Instagram |
6/9
Not sure what to buy for a mama-to-be or someone who’s breastfeeding? Sometimes the kindest thing is letting them choose what feels right for their body, exactly where they are in motherhood.

From growing bumps to feeding days and everything in between, my preloved maternity and breastfeeding clothing is carefully chosen to offer style, comfort and choice, all while being sustainably conscious.

You can add a personal note and choose when it lands in their inbox, so it arrives at just the right moment.

A small way to shop more thoughtfully, support local, and care for the fierce mama in your life.

#motherdrqgonireland #giftforher #mamatobe #maternitywardrobe #pregnancyoutfits #sustainablemum #choosepreloved
•
Follow
Not sure what to buy for a mama-to-be or someone who’s breastfeeding? Sometimes the kindest thing is letting them choose what feels right for their body, exactly where they are in motherhood. From growing bumps to feeding days and everything in between, my preloved maternity and breastfeeding clothing is carefully chosen to offer style, comfort and choice, all while being sustainably conscious. You can add a personal note and choose when it lands in their inbox, so it arrives at just the right moment. A small way to shop more thoughtfully, support local, and care for the fierce mama in your life. #motherdrqgonireland #giftforher #mamatobe #maternitywardrobe #pregnancyoutfits #sustainablemum #choosepreloved
1 month ago
View on Instagram |
7/9
Important dates for those buying things for festive activities, hospital bags, gifts and everything in-between.

Last orders 17th December 📦
E-Gift Cards & Memberships available 24/7 💌
Normal business resumes 12th Jan 🤰🏽♻️🤱🏼

#motherdragonireland #festiveseason🎉 #shopsustainable #prelovedshopping #supportirishbusiness #motherhood #maternitywardrobe #pregnantatchristmas #giftsforher
•
Follow
Important dates for those buying things for festive activities, hospital bags, gifts and everything in-between. Last orders 17th December 📦 E-Gift Cards & Memberships available 24/7 💌 Normal business resumes 12th Jan 🤰🏽♻️🤱🏼 #motherdragonireland #festiveseason🎉 #shopsustainable #prelovedshopping #supportirishbusiness #motherhood #maternitywardrobe #pregnantatchristmas #giftsforher
1 month ago
View on Instagram |
8/9
Check out this red hot snake skin print Mamalicious dress ready for a new life.
There's still time to buy sustainably if you fancy something a little extra special for yourself over the Christmas period. 
Last orders 17th December! 🤰🏽♻️🤱🏼🌲

#motherdragonireland #maternitydress #pregnantatchristmas #shopsustainably #secondhandfashion #choosepreloved #supportirishbusiness
•
Follow
Check out this red hot snake skin print Mamalicious dress ready for a new life. There's still time to buy sustainably if you fancy something a little extra special for yourself over the Christmas period. Last orders 17th December! 🤰🏽♻️🤱🏼🌲 #motherdragonireland #maternitydress #pregnantatchristmas #shopsustainably #secondhandfashion #choosepreloved #supportirishbusiness
1 month ago
View on Instagram |
9/9
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