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Mother Dragon

News

Mother Dragon News

April 10, 2024

Hello. I hope you are all keeping well. I want to update you on what’s been happening for Mother Dragon the past few months as there are some really exciting things cooking.

Winner!

The first bit of new I want to share is that Mother Dragon won an award! I was thrilled to get the news that Mother Dragon won Best Maternity Clothing Provider in the EU Business News Irish Enterprise Awards 2024. It is so great to see Mother Dragon recognised and I can’t thank you enough for the support and kind wishes.

Sell/Donate to Mother Dragon

Thank you to everyone who has been in touch wanting to support Mother Dragon by either selling or donating your clothes. It highlights just how many clothes are already in the supply chain. For the time being, I won’t be taking on any new stock and I will let you know via Mother Dragon’s social media channels and updates here on the website as to when I’m back open for stock. Until then, be sure to familiarise yourself with Mother Dragon’s Preloved Definitions as these are used in the sell/donate process..

I have been blown away by the generosity of those wanting to donate their clothes to Mother Dragon. As a way to pay your kindness forward, when clothes are donated, Mother Dragon makes a donation to a charity of your choice. Earlier this year, I ran a flash sale on Instagram with €2 from every sale going to UNICEF’s Gaza appeal. Between the flash sale, some of you adding to Mother Dragon’s €2 donation and other donations of preloved maternity and breastfeeding clothes, €100 has been sent to Unicef’s Gaza appeal. It feels like a small gesture in comparison to what is going on in the world but an important gesture to make, so thank you.

If you follow Mother Dragon on social media you may have heard me speak about Mother Dragon’s Social Responsibility. This is something that will focus on donations to the store as well as Mother Dragon’s contribution to the community. I’m hoping to develop some key partnerships with services that support women so stayed tuned!

Pop-Up

Unfortunately I am not making an announcement about Mother Dragon’s first pop-up, not yet anyway, but it is in the works. The Baby Market in Dublin was a huge success and I appreciate every message I get asking ‘when can I come and visit a Mother Dragon store?’ I am currently exploring a number of pop-up locations so until then, remember Mother Dragon is open online seven days a week and you may see me at various markets throughout the year.

Mamas

Finally, and possibly the most important thing to discuss is you! If you are pregnant how are you feeling? Tell me when are you due and more importantly what are you wearing?

Jo @motherdragon.

TAGS:Irish Enterprise Awards 2024MamaSell/Donate
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Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon.

I'm an Australian/Italian and I've been calling Dublin home for the past fifteen years. I love fashion and the power it has to make you feel incredible. Give me lipstick, coffee, good food, time with my two little fire crackers, Lucille and Remy and time with my family and friends and you have me sorted. It has been such an incredible journey, like pregnancy, seeing Mother Dragon being born and I'm so glad you have come to visit.

Jo

@

Mother Dragon

MotherDragon.ie on Instagram

There are only a few pieces left from the latest drop. You can see all the pieces in Highlights ☝🏼
DM to purchase what's left.

#pregnantfashion #maternitywardrobe #prelovedclothing
•
Follow
There are only a few pieces left from the latest drop. You can see all the pieces in Highlights ☝🏼 DM to purchase what's left. #pregnantfashion #maternitywardrobe #prelovedclothing
5 days ago
View on Instagram |
1/9
Denim and I haven’t always been on the same page. For a long time it was black jeans or nothing. If it didn’t feel right, I assumed it was my body that was the problem.

What I’ve learned (and what I wish I knew sooner) is that denim is never just one thing. It behaves differently depending on how it’s made and that changes everything.

Some denim has stretch, which gives you that bit of give when your body is changing or growing.
Some is more rigid, which holds its shape but doesn’t always move with you.

Some is lightweight and soft, draping easily over the body.
Others are heavier and more structured, sitting away from you and creating shape.

And then there’s fit. Straight, relaxed, skinny, barrel. Not better or worse, just different ways of sitting on a changing body.

That’s why I love pieces like this.
Easy and no overthinking. The kind of thing you can put on and feel like yourself in, whatever stage you’re at.

There’s a reason denim never really leaves us.
You just have to find the version that works for you. 

What's your relationship like with denim right now?
•
Follow
Denim and I haven’t always been on the same page. For a long time it was black jeans or nothing. If it didn’t feel right, I assumed it was my body that was the problem. What I’ve learned (and what I wish I knew sooner) is that denim is never just one thing. It behaves differently depending on how it’s made and that changes everything. Some denim has stretch, which gives you that bit of give when your body is changing or growing. Some is more rigid, which holds its shape but doesn’t always move with you. Some is lightweight and soft, draping easily over the body. Others are heavier and more structured, sitting away from you and creating shape. And then there’s fit. Straight, relaxed, skinny, barrel. Not better or worse, just different ways of sitting on a changing body. That’s why I love pieces like this. Easy and no overthinking. The kind of thing you can put on and feel like yourself in, whatever stage you’re at. There’s a reason denim never really leaves us. You just have to find the version that works for you. What's your relationship like with denim right now?
3 weeks ago
View on Instagram |
2/9
The shop is open as normal this Easter weekend. Orders will be sent Tuesday 7th April. 
I've new pieces coming so check the website for the latest collection.
Have a great weekend everyone 🐰

#motherdragonireland #easteropeninghours #shoppreloved
•
Follow
The shop is open as normal this Easter weekend. Orders will be sent Tuesday 7th April. I've new pieces coming so check the website for the latest collection. Have a great weekend everyone 🐰 #motherdragonireland #easteropeninghours #shoppreloved
1 month ago
View on Instagram |
3/9
I was twinning with my mannequin today in my denim dungarees and realised I have a denim pinafore as well. I lived in both pieces post partum and wouldn't be without them in my wardrobe.
Tell me which do you prefer, denim dungarees or a denim pinafore?

#maternitywardrobe #postpartumstyle #prelovedwardrobe
I was twinning with my mannequin today in my denim dungarees and realised I have a denim pinafore as well. I lived in both pieces post partum and wouldn't be without them in my wardrobe.
Tell me which do you prefer, denim dungarees or a denim pinafore?

#maternitywardrobe #postpartumstyle #prelovedwardrobe
•
Follow
I was twinning with my mannequin today in my denim dungarees and realised I have a denim pinafore as well. I lived in both pieces post partum and wouldn't be without them in my wardrobe. Tell me which do you prefer, denim dungarees or a denim pinafore? #maternitywardrobe #postpartumstyle #prelovedwardrobe
1 month ago
View on Instagram |
4/9
Florals for spring, absolutely!

Remember there are no rules when it comes to your wardrobe. Wear what you like, when you like and have fun wearing clothes that fit your body and style.

See anything you like? DM for details on these fabulous floral pieces.

#motherdragonireland #maternitywardrobe #pregnqncyoutfits
•
Follow
Florals for spring, absolutely! Remember there are no rules when it comes to your wardrobe. Wear what you like, when you like and have fun wearing clothes that fit your body and style. See anything you like? DM for details on these fabulous floral pieces. #motherdragonireland #maternitywardrobe #pregnqncyoutfits
2 months ago
View on Instagram |
5/9
What's your weekend style?

Jeans & a T-shirt?
A cotton black top & a pinafore denim dress?
A soft, sleek jersey bodycon dress?
Leggings &  a Sweatshirt?
A smart floral dress?
Or
A soft bralette or underwire bra?

DM for more details on any of these look or visit motherdragon.ie

#motherdragonireland #pregnqncyoutfits #maternitystyle #breastfeedingclothes
•
Follow
What's your weekend style? Jeans & a T-shirt? A cotton black top & a pinafore denim dress? A soft, sleek jersey bodycon dress? Leggings & a Sweatshirt? A smart floral dress? Or A soft bralette or underwire bra? DM for more details on any of these look or visit motherdragon.ie #motherdragonireland #pregnqncyoutfits #maternitystyle #breastfeedingclothes
2 months ago
View on Instagram |
6/9
Is the colour black a staple layer or a statement piece? 

This H&M bodycon, ribbed maxi dress can be either. A versatile piece to extend your wardrobe or that sleek, feel good, comfy dress that makes getting dressed easy. You choose.
•
Follow
Is the colour black a staple layer or a statement piece? This H&M bodycon, ribbed maxi dress can be either. A versatile piece to extend your wardrobe or that sleek, feel good, comfy dress that makes getting dressed easy. You choose.
2 months ago
View on Instagram |
7/9
I adore this 2-Piece Jumper Dress combo from Seraphine.
Wear it as a set or pair the detachable ribbed knit style top with something you already own.
Maternity and breastfeeding friendly, this piece will not disappoint.

Available to shop now.
Size 12
€25 

#motherdragonireland #prelovedmaternity #pregnancyoutfit
I adore this 2-Piece Jumper Dress combo from Seraphine.
Wear it as a set or pair the detachable ribbed knit style top with something you already own.
Maternity and breastfeeding friendly, this piece will not disappoint.

Available to shop now.
Size 12
€25 

#motherdragonireland #prelovedmaternity #pregnancyoutfit
I adore this 2-Piece Jumper Dress combo from Seraphine.
Wear it as a set or pair the detachable ribbed knit style top with something you already own.
Maternity and breastfeeding friendly, this piece will not disappoint.

Available to shop now.
Size 12
€25 

#motherdragonireland #prelovedmaternity #pregnancyoutfit
•
Follow
I adore this 2-Piece Jumper Dress combo from Seraphine. Wear it as a set or pair the detachable ribbed knit style top with something you already own. Maternity and breastfeeding friendly, this piece will not disappoint. Available to shop now. Size 12 €25 #motherdragonireland #prelovedmaternity #pregnancyoutfit
3 months ago
View on Instagram |
8/9
This February @motherdragon.ie and @flopsyshop have teamed up to treat you! 🎉

All month long, Mother Dragon customers receive a special discount code for their next Flopsy Shop order & 
Flopsy Shop customers also receive a discount code to use at Mother Dragon. 

Two preloved businesses sharing preloved treats & keeping wardrobes sustainable.
 ♻️🤰🏽🧒🏻👶🏽🤱🏼

#motherdragronireland #flopsyshop #sustainableshopping #choosepreloved #supportirishbusiness
•
Follow
This February @motherdragon.ie and @flopsyshop have teamed up to treat you! 🎉 All month long, Mother Dragon customers receive a special discount code for their next Flopsy Shop order & Flopsy Shop customers also receive a discount code to use at Mother Dragon. Two preloved businesses sharing preloved treats & keeping wardrobes sustainable. ♻️🤰🏽🧒🏻👶🏽🤱🏼 #motherdragronireland #flopsyshop #sustainableshopping #choosepreloved #supportirishbusiness
3 months ago
View on Instagram |
9/9
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