I was so thrilled to see the maternity bundles were a hit and after selling out, it’s time to give you more. While I was considering each bundle, I got to thinking about what this collection was really about, for Mother Dragon and for you the consumer. I kept coming back to those phrases we hear all too often like sustainable fashion, environmentally friendly, circular collections and let’s be honest, at times it is just greenwashing. However, there is one phrase that sticks for me; conscious consumer.
If you buy preloved clothing, preloved anything, you are making a clear decision. Motivations may differ from person to person but if you are here, shopping at Mother Dragon, I can only assume we share some values. The maternity bundles go a step further. Of course like any other collection, I want to ensure there are a range of sizes, prices and preloved quality but the bundles that include clothing in Good Condition really got me thinking. These items have been worn and loved and help fulfil one of Mother Dragon’s missions; to extend the life cycle of clothing. This is where the conscious consumerism comes into it. If a piece of clothing is , new and cheap, is the consumer actually getting better value for money? Knowing what we know about fast fashion brands, from the poor working conditions to the environmental impact of nearly every aspect of clothing production and manufacturing, I have to ask why would you buy new? When we make a conscious decision to pay for preloved clothes, we are acknowledging how they were made and by who, the impact this garment has on the environment and our responsibility in this cycle. And that is why this week’s collection is so important to me.
Sustainable fashion is a minefield and although it is great to have it in our faces, it can be hard to navigate where we fit into it. As a consumer myself, I am still working on it and that perhaps is key. There is always room for learning, always opportunity to take action and that action may change from day to day. It is not fixed or binary. As founder of Mother Dragon, my goals and mission are defined. I know exactly what I want to do for you as a consumer, and for these preloved items. For now, it may only be a small contribution to the world of sustainability but we have to try, don’t we?
Jo @Mother Dragon
